Bill Friedman is president of the Friedman Management Group. The firm specializes in solving management, design, marketing, operations, and internal controls problems for the hospitality industry on a worldwide basis.

Mr. Friedman has consulted for twenty-seven years to casinos throughout the United States and Puerto Rico, England, Russia, Asia, South Africa, Australia, Canada, and the Caribbean.

As a long-term advisor to the S.B.M. (Societe des Bains de Mer), directed by the principality of Monaco, Bill has advised Monte Carlo's most prestigious hotels, exclusive high limit casinos, and slot operations.

For thirteen years, Mr. Friedman was president and general manager of the Castaways Hotel and Casino (now the site of the Mirage Hotel and Casino) and the Silver Slipper Casino in the heart of the Las Vegas Strip. During this tenure, he transformed both casinos from perennial losers into remarkable successes. Both casinos were consistently ranked among Nevada's highest win in profit-per-square-foot.

Prior to leading these casinos to exceptional profitability, Mr. Friedman wrote the seminal book for succeeding in the casino business. For twenty-five years, Casino Management, has been the "bible" used by most casino executives.

Prior to executive management on the Strip, Mr. Friedman taught the pioneer course in casino management for the University of Nevada Las Vegas's College of Hotel Administration for a decade.

His latest book, DESIGNING CASINOS to DOMINATE the COMPETITION, is the culmination of twenty years of research, and has been hailed in gaming circles as a true masterpiece.